OVLADAVANJE NAD BIOMOĆI U KOGNITIVNOM I NADZORNOM KAPITALIZMU

Dr Vesna Stanković Pejnović

Sažetak

Biomoć reguliše društveni život iz njegove unutrašnjosti, a sa drugim tehnologijama moći, represivnom i disciplinarnom moći deluje na telo i subjektivitet. Kapital, ovladavajući biomoći upravlja nastalim modalitetom društvene proizvodnje, stvarajući novi režim, orijentisan logikom proizvodnje i kontrole. Današnja kapitalistička akumulacija je „stvaranje profita putem komodifikacije biosa“ kroz moć čija je funkcija potpuno zaposedati životom, brišući razliku između javne i privatne sfere. Novi oblici kapitalizma koriste specifične tehnike biomoći kako bi ovladali životom kroz uspostavu standarda, mehanizama prinude i definisanja normi. Kognitivni kapitalizam izvlači profit iz apstraktnog rada koristeći intelektualnu (percepcija, komunikacija, mašta, razum) i čulnu (iracionalna osećanja, afekti, strasti) energiju. Kroz „instrumentalnu moć“ nadzorni digitalni kapitalizam, oslanjajući na veštačku inteligenciju izvlači višak podataka od svojih korisnika. Cilj rada je pokazati da je ovladavanje nad biopolitičkim telom, u perspektivi Harta i Negrija, objedinjenim u pojmu ljudskog kapitala kroz biomoć i društvenu kontrolu, omogućeno iskorištavanje apstraktnog rada kognitivnog kapitalizma, te modifikovati ljudsko ponašanje sa novim izvorima sakupljenih podataka nadzornog kapitalizama.

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