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With explosion of technological innovation, people tend to deve­lop an addiction to new media such as mobile devices, computers, and gaming consoles. This study expands the previous research by addres­sing the overall (new and old) media addiction in Serbia by using eight universal indicators. The study found that 88% of participants are the potential media addicts while only 7.6% of them show the signs of the extreme media addiction. As it is very significant to know and under­stand the media addiction in our society, the media addiction research should be standardized and continuous.

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PERIODIKA Srpska politička misao 3/2013 УДК 316.774/.775 183-197