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Media Addiction and Political Participation in Serbia


Appearance of the Internet and its spread to 38.8% of world population from 1995 to 2013 indicate that new media bring significant changes to societies around the world. Features of new media such as interactivity and possibility to use it from anywhere anytime indicate the Internet may be highly addictive. Data point to increases in overall media use over the last 60 years. On the other hand, decreases in political participation are registered together with decline in socializing and active membership in professional organizations for the same period. Research is conducted through nationally representative survey in Serbia during 2013. All hypotheses of this study have been confirmed including main one, saying that increases in media addiction cause decreases in political participation. Those who have less confidence in future are bigger media addicts, those who fear about present and future are bigger media addicts, those who are not interested in politics are bigger media addicts, those who have less political knowledge are bigger media addicts and finally that low participants in elections are bigger media addicts. This study is limited to Serbia, while it would be useful to measure media addiction in all countries. New methodology introduced by this study should be improved. Results of further studies should be presented with 3D graphs.

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PERIODIKA Serbian Political Thought 2/2016 UDC 316.774:321.02(497.11) 167-182