MEDIA USE AND HAPPINESS IN SERBIA

The Annual Attitude Examination Survey consisting of 366 questions was deployed on nationally representative sample in Serbia to get 2608 responses on the Oxford Happiness Inventory and Multiple Lickert scale questions concerning attitudes, fears, media use and closeness of different social categories to the participants. Research results confirm all hypotheses. Quantity of television use is ne...

MEDIA ADDICTION BY UNIVERSAL INDICATORS

With explosion of technological innovation, people tend to deve­lop an addiction to new media such as mobile devices, computers, and gaming consoles. This study expands the previous research by addres­sing the overall (new and old) media addiction in Serbia by using eight universal indicators. The study found that 88% of participants are the potential media addicts while only 7.6% of them show ...