Nenad Perić

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The paper presents political marketing of Milan Stojadinovic, with particular reference to the period of his term as President of the Ministerial Council of the Kingdom of Yugoslavia. The founding of the Yugoslav Radical Community, as a new party, created the basis for the work of an effective propaganda organization that proved its usefulness in the 1938 parliamentary elections. Uses and analyzes of the use of mass media: print, radio and film, and other communication elements of political marketing. The synergy of efforts by institutions, including the reorganized Central Press Bureau, but also the official and unofficial party press and the use of modern technologies, has produced enviable results. This highlights Stojadinovic's understanding of the essence of political marketing and its elements, which made him far ahead of all politicians in these areas between the two wars, and the comprehensiveness of his activities in the field of politics and political marketing can serve as an excellent example today.